Hyundai / Kia Motors will once again support all FIFA competitions, including the 2018 and 2022 FIFA World Cup tournaments, as it did for the 2014 FIFA World Cup Brazil with a wide variety of models all equipped with cutting-edge technology to keep the ball in play. Hyundai Motor Company has been a major sponsor of Fifa since the 2002 Fifa World Cup, Hyundai / Kia Motors considers football sponsorships as a core element of its marketing strategy and as an efficient way to communicate with customers by sharing their passion for football and building an emotional connection. Through its football sponsorship activities, Hyundai / Kia Motors aims to position itself as a brand that delivers the excitement of the world's greatest game to football fans all over the world, and remains deeply committed to supporting and furthering the development of the sport. Following its successful participation in the 2014 FIFA World Cup Brazil, Hyundai, along with its sister company Kia, looks forward to maintaining its role as the Official Automotive Partner of FIFA until 2022. Hyundai East Africa Ltd Chief Executive, Mr Mehboob Karmali, said: “Hyundai East Africa Ltd understands the power of sport in bringing people together in the spirit of friendly competition. FIFA, as the governing body of the world’s most popular sporting tournament, the FIFA World Cup, understands the power of football’s popularity, We look forward to celebrating wins with the fans, being inspired by the artistry of the players, and to the excitement of each match over the next two FIFA competition cycles, until the 2022 FIFA World Cup. FIFA is pleased to announce the extension of the partnership with South Korean-based motor giant Hyundai-Kia as Official Automotive Partner. The agreement, signed over four years before the expiry of the existing deal ensures that the company will retain its status as a top-tier FIFA Partner, sponsoring all FIFA competitions up to and including the 2022 FIFA World Cup.. “We are extremely happy to extend the partnership with Hyundai-Kia as one of the top FIFA Partners who will provide active support for a further two editions of the FIFA World Cup in 2018 and 2022. Our partnership demonstrates a shared philosophy and passion for the game of football. We would like to thank Hyundai and Kia for their ongoing commitment and partnership,” said FIFA President. Football sponsorship is at the heart of Hyundai-Kia’s sports marketing programmes, with the FIFA Partnership enhancing the brand’s status as one of the leading global auto-manufacturers.

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